NATIONAL CAPITAL DOULAS
A modern doulas agency for the modern family.
COMMUNICATION OBJECTIVE
Create a corporate identity that:
• builds trust and comfort
• represents pregnancy, birth and parenting
• builds trust and comfort
• represents pregnancy, birth and parenting
CORPORATE IDENTITY & WEBSITE DESIGN
Designed a logo that symbolized the womb and the three pillars of their services. Choose cool greys and blue/turquoise for a modern touch, and soft rounded edges of the text.
The branding guide was applied to their website and marketing materials.


