NATIONAL CAPITAL DOULAS
A modern doulas agency for the modern family.
COMMUNICATION OBJECTIVE
Create a corporate identity that:
• builds trust and comfort
• represents pregnancy, birth and parenting
• builds trust and comfort
• represents pregnancy, birth and parenting
CORPORATE IDENTITY & WEBSITE DESIGN
Designed a logo that symbolized the womb and the three pillars of their services. Choose cool greys and blue/turquoise for a modern touch, and soft rounded edges of the text.
The branding guide was applied to their website and marketing materials.
![](https://cdn.myportfolio.com/69dd3f37-5c67-4c1b-88d2-320324baa831/21983242-15f1-4492-a26a-37ca91db7424_rw_1920.jpg?h=6cc42a20c0316d0b494e9ad5e4bd1b37)
![](https://cdn.myportfolio.com/69dd3f37-5c67-4c1b-88d2-320324baa831/ca5fa910-bafc-4dcf-a6c3-cbeaedf3494e_rw_1920.jpg?h=5625295b6829ebd4b30eace54854b997)
![](https://cdn.myportfolio.com/69dd3f37-5c67-4c1b-88d2-320324baa831/f0ec7831-2adf-4792-9c64-d9d9a930320b_rw_1920.jpg?h=233856279c1d62881058864066a111a3)